Working demos — not the resort's live systems
Bürgenstock Resort from above
five hundred metres above the lake

One ridge.
153 years of stories.

brand · motion · code

Every piece here was made for Bürgenstock.

portfolio

Dominik Dębowski

AI-first Creative — design · motion · automation
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hi, my name is
DOMINIK
hi, my name is Dominik Dębowski
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automation · ai agents
02

Automation — the work that does itself

Many departments, many boards, one morning.

Every morning a dozen systems produce their own files, each in its own format. An agent reads them where they lie, checks them against yesterday and sets one page in the resort's brand. A person still signs it off.

Where the morning starts today
0:10 · many systems, many formats, one desk
Open fullscreen ↗
Morning Brief — four documents, one page Open fullscreen ↗
Boards — one per department · scroll to change Open fullscreen ↗
Resort Performance — the monthly one
live charts · month switch · sample data
Open fullscreen ↗
in the guest's hand
03

Applications — working, tappable

Two working apps, not mockups. Tap the phone below — the Compass runs a short tour by itself, then it is yours to explore.

Bürgenstock Compass — the tour plays by itself, then the app is yours Open fullscreen ↗
Bürgenstock Compass

Sign in from the key-card QR, then the resort board itself becomes the map — 49 numbered points, pinch to zoom, tap any of them. Turn the phone sideways for the full board.

Pinch-zoom map49 pointsGPS · walking timeEN / DE
↑ tap to play
153 Years — Guest Quiz
A lobby-screen game: eight questions across 153 years, a fact after every answer, a score at the end.
8 questionsHistory factsScored result
Open the app ↗
after dark · motion
04

Films — 153 years, brought to life

A hand-illustrated storybook film: an antique book opens and every chapter of the resort's history — the founders, the funicular, the Belle Époque, the golden era — rises as a paper pop-up. Storyboard, keyframes, motion, narration and score, start to finish.

153 Years — Where It All Began
2:35 · narration & score · English subtitles
Open fullscreen ↗
How to Alp — Lesson No. 1: How to Relax
0:30 · original cartoon series · golden-age rubber-hose style · score & SFX
Open fullscreen ↗
after dark · interactive dining
05

Restaurants — menus that move

Three restaurants, three signature dishes — every one taken from the real menus: the OAK Burger assembling itself as you scroll, Spices' Swiss salmon tartare with Oona caviar, Parisa's braised lamb shank on saffron-dill rice. Plus a food reel and a print menu system.

Scroll to build it →
The OAK Burger — „Wagyu Build"
Oak Grill & Pool Patio · wood-fired
Open ↗
Swiss Lachs Tartare & Oona Caviar
Spices Kitchen & Terrace · Lostallo salmon
Shivid Polow ba Mahiche
Parisa Persian Cuisine · Signature Menu
Oak Grill — reel
25 s · 8 shots · original score
Fullscreen ↗
Print menus — 3 restaurants
Spices · Oak Grill · Ritzcoffier + before/after
Open ↗
in the lobby today
06

Digital signage — screens that live

The resort's lobby screens today are beautiful — but static. The proposal keeps their exact format (photo · serif headline · QR) and brings it to life with subtle motion. Left: their real screen today. Right: my refreshed, living version.

Today · real screen
Refreshed · live
Today · real screen
Refreshed · live
Today · real screen
Refreshed · live
Their screen today
New · proposal
on paper
07

Events & print — from gala to postcard

A New Year's gala suite, a heritage postcard series drawn from the real place, an interactive fold-out booklet in the resort's own pocket-guide tradition, event backdrops and the printed pieces a guest actually holds.

New Year Above the Clouds — gala suite
Invitation DL · menu A5 · poster 9:16
Open ↗
Heritage postcards — series of 4
1873 · 1888 · 1905 · 1954
Open ↗
„Bürgenstock Summer" — booklet
click the cover — it unfolds panel by panel
Fullscreen ↗
Event backdrops — 4×2.5 m
NYE gala at night + business variant by day
Open ↗
Guest collateral
key-card sleeve · welcome card · e-mail — the QR signs the guest into Compass
Open ↗
structural design
08

Packaging — from dieline to shelf

Four products from the resort's own shelf: alpine honey, pralines, the spa line and a wedding favour. Each one shown the way packaging is really made — construction first (dieline 1:1 in millimetres, with cut, crease, glue and bleed), then the print laid flat across the panels, then the finished object.

1 · Dieline
1:1 in mm — cut, crease, glue tab, 3 mm bleed
2 · Artwork
front, back with code, sides — one system
3 · The object
„Pralinés du Bürgenstock" · 90×90×35 mm
Alpine honey — label
oval 62×88 mm · uncoated 90 g · Pantone 872
Alpine Spa — candle & soap
tube wrap 245×89 mm · FSC · refillable
Wedding favour — pillow box
105×70×25 mm · hot foil · from 50 pcs
Open all four cases ↗
photo · same evening
09

Photo retouch — phone snap to publishable

A department sends a quick phone photo — a plate, a room, a detail. An hour later it can go on the website, into the newsletter or onto a lobby screen. Same frame, same room, same dish: only light, colour, clutter and crop are corrected. Hover over an image — or drag it on a phone — to wipe between before and after.

BeforeAfter drag to compare
Plate — Oak Grill white balance · shadows · crumbs removed · 4:3 crop
BeforeAfter drag to compare
Guest room — the same frame white balance · contrast rebuilt · window brought back · horizon straightened · noise cleaned
Open the full case ↗
the system behind it
10

Brand book — researched, not invented

The real crest, the real palette taken straight from the resort's live styles, Lora & Montserrat with a Sacramento script accent, and the „Spirit of Bürgenstock" voice — nothing invented. Documented as a clean five-board guideline.

Brand guidelines — concept edition
crest · palette · type · applications
Open the brand book ↗