Restaurants — interactive menus
Three deliverables, three registers of digital hospitality. Scroll-cinema assembles a dish in front of you as you read. A full editorial redesign presents menu, concept and reservation in one premium page. Augmented reality places the dish on your physical table before you order. One system, seven restaurants, three entry points for the same guest.
Oak Grill · canvas frame sequence · high-drama
Spices Kitchen · menu, concept, reservation · EN/DE
Spices AR · WebXR + QR · dish on the real table
Assembling a dish as you scroll
61 frames rendered on a full-viewport canvas, sequenced by scroll position in the Apple product-page tradition. The guest does nothing but scroll — the Wagyu Build assembles itself and the camera pushes in. Grounded in the real OAK Burger (Wagyu, bacon confit, wood-fired). Dark luxury: gold progress bar, Playfair headline, Gault&Millau badge.
The restaurant in motion
A drop-by-drop reel of the Wagyu Build — sear, fresh cut, greens, stack, melt, bacon, rings, crown — closing on the Oak Grill wordmark. Premium food-commercial grade, dark luxury, original score.
Four kitchens, one terrace above the clouds
Full concept redesign of Spices Kitchen & Terrace — Pan-Asian editorial voice, real dishes, filterable menu with CHF pricing, reservation widget, Gault&Millau 16-point recognition, EN/DE bilingual. One live Bürgenstock restaurant page rebuilt end-to-end.
One system, three voices — in print
The same brand system carried onto paper: Spices in daylight creme with its four kitchens, Oak Grill in the After-Dark capsule with the OAK Burger, Brasserie Ritzcoffier in French classics — Pêche Melba, created by Escoffier in 1893. Crest, Lora & Montserrat throughout. Dishes match the web menu one-to-one.
